After weeks of brainstorming, you’ve come up with just the right name for your product or service. It is a clever name, and distinguishes you from other competitors in the market. Once your product is “out there,” you are committed to the name, and you know that — eventually — it may become an essential business asset. Now what? Should you register it? Can you register it? What are the benefits of doing so?
This Lawgorithm will help you think about the business and legal advantages of a federal trademark, and help you decide whether, when and how to obtain the fabled “® “.